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A variety of businesses use loyalty programs as part of their marketing strategy. These programs make customers who already love coming back even more incentivized to do so. Thankfully, customer loyalty program software makes running these types of reward programs easy.

But what is loyalty program software, and what is it not? What are the advantages of using loyalty program software? How can you compare loyalty software to find the best fit for your business? And which loyalty program software is the best fit for you? I’ll help you answer these questions, and more, in this comprehensive guide to loyalty program software.

Most early loyalty programs provided the customer with some reward tracking card. Nowadays, loyalty software is available, so instead of using a physical card to track purchases, tracking can be done within an app.

Here are two examples of popular loyalty programs:

1. Giftbit

Giftbit‘s loyalty program software makes it easy for you to recognize, reward, and incentivize your audience by sending gift cards. With Giftbit, you can access hundreds of top gift card brands, such as Visa and Amazon. Plus, you can select many gift card brands for your recipient to choose from. Giftbit’s unique click-to-claim model makes them one of the most cost-effective loyalty software choices. This is especially true for large-scale campaigns.

Companies use this loyalty program software to get new users, drive more sales and gain growth insights. In 2016, Giftbit expanded to include a second platform, Lightrail. 

Unlike other solutions that offer no visibility as to whether users claim the cards, Giftbit provides comprehensive reporting on every gift card’s status. This way, your company can gain better insights into your program and quickly examine its ROI.

Some advantages of this loyalty program software:

  • Cost efficiency: You don’t hold any gift card inventory. You also get credit for the gift cards people don’t use and thus save an average of 7.5%.
  • Control of delivery: You control the delivery of the gift card via email, text, or app. You can also send gift cards to any number of people.
  • Tracking, data, and management: Insights on delivery, usage, and recipient behavior.
  • Customize branding: You control the branding and messaging associated with the gift card.

2. LoyalZoo

LoyalZoo is an easy loyalty program software system. It helps independent businesses create and launch an in-store loyalty program in minutes. The LoyalZoo app knows that points cardmembers spend more and are valuable to companies. The reason is that card members typically spend more per visit than non-card members. So, LoyalZoo focuses on providing a customizable digital punch card interface.

LoyalZoo adapts to your business, meaning you have full control. You can sign up customers on your POS system by using their phone number or email address. Then, points or stamps are sent to customers via text or email – meaning they don’t have to download an app if they don’t want to. Of course, the app is available for customers who do wish to use it.

Some advantages of this loyalty program software:

  • Supports multiple locations: if your business has a chain, your customers can earn points across all stores.
  • Free organic marketing: When customers sign up for a LoyalZoo program using Facebook, their check-ins appear in their friend’s Facebook feed.
  • Your branded loyalty card: design your digital loyalty card with your logo and coloring.
  • Works for all purchase types: Customers can earn points on both physical and digital purchases.

3. The Loyalty Box

 With the Loyalty Box, a business can create its loyalty program in three easy steps. Select your store (brick and mortar, e-commerce, or both), set up rules, and launch the program. The Loyalty Box is an easy-to-use, web-based program manager. It provides you with a personal dashboard and all the tools you need to keep loyal customers coming back.

The Loyalty Box is very flexible and works perfectly for any existing system. Businesses in five countries can manage their relationship with customers and drive loyalty through this software.

Some advantages of this loyalty program software:

  • Customize earning and redemption rules: You set customer rules per program, card type, demographics, goals, etc.
  • Event types: It rewards customers based on a specific event. The rewards come after reaching a certain amount of points or swiping their card ten times within a month.
  • Customer loyalty app that makes it even easier for customers to sign up and redeem points
  • Automated triggers: It sets up rules to dispense rewards after users meet certain conditions. Send “thank you” and “happy birthday” to customers without lifting a finger.

4. Loyalty Gator

Loyalty Gator software is used by merchants all over the world. Clients appreciate that the platform is flexible to customize their loyalty programs with an easy-to-use system at an affordable rate. Furthermore, businesses can test it out before they buy with a 30-day free trial.

Some advantages of this loyalty program software:

  • No transaction fees.
  • Merchants own all of their customer/transaction data entered into the system and export it at any time.
  • Clients like a program they can call their own. Programs are not within a shared network with hundreds of other participating merchants or competitors.
  • They offer a robust API that allows clients to integrate with many third-party systems and create custom solutions.

5. FiveStars

FiveStars is a robust rewards program software that lets businesses create rewards programs as unique as they are. Upgrade from boring punch cards and switch to a digital, flexible rewards program. Companies can connect with customers by sending them rewards at the right time. That will boost traffic by sending promotions to customers with a few simple clicks.

FiveStars helps businesses in various industries, including restaurants, clothing, health and beauty, and retail. The software allows these businesses to send targeted offers and powerful promotions to customers. It’s marketing done automatically and when it counts.

Some advantages of this loyalty program software:

  • Easy sign-up and check-in: Customers can quickly sign-up in-store or via the app with their phone number.
  • Quickly check how often each enrolled customer has shopped with you.
  • Automated campaigns: The autopilot feature automatically sends customers notifications to keep them engaged—target customers who haven’t shopped with you in a while or send rewards to your best customers.
  • Promotions tool: Send one-time promotions to help spike customer visits.

Loyalty program software encourages existing customers to stick with your business by offering them rewards for brand-building actions. They also give customers the ability to customize different aspects of a program, from creating rules or regulations around how customers earn and spend points and how many points they make per purchase to which customers are VIPs

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